Where the coffee comes from
Fair coffee tastes better!
100% traceable coffee:
This Side Up is a social enterprise founded to stand up against bulk coffee, large auction mechanisms and farmers' anonymity. This Side Up focuses on the farmer and shows that the coffee trade can be good for both people and the environment. Traceability is in our DNA. It is also a logical consequence of working with equal partners; we are proud of what we do, so we like to show it. We use our power in the value chain to empower farmers to move forward, to connect to the end market.
In this way, the system becomes more resilient than the simple sum of all the individual pieces together.
100% transparency:
The Achilles heel of even the most powerful coffee companies is true transparency. However, they learn that transparency and traceability sell well,
so they have started a new practice: "chain washing". In this reality, the only way to guarantee transparency is threefold:
- provide a transparent overview of the entire coffee price (not just what the farmers earn, but what everyone in the chain earns),
– back it up with contracts and third-party verification of the entire chain.
- and most importantly, provide the contact information for everyone in the chain so that everyone can confirm claims themselves.
A right price:
Our experience is that a right price is not created by Europeans exploring increasingly complex and top-down ways of calculating a "living income", but by talking to farmers, building long-term relationships with farmers, being friends and equals with them. In this way, they can adapt their dreams to the market, and based on "facts on the ground" arrive at a real coffee price. This is where matters such as soil management and water quality really start to "speak" and solutions can be thought of. Measurements and figures are important, but only to support these relationships and cooperation on current issues.
Romerike Kaffebrenneri and This Side Up:
Romerike Kaffebrenneri works closely with This Side Up to make coffee accessible to everyone and offers a wide selection, including
Available coffee from Brazil, with a stable taste from year to year: https://thissideup.coffee/signatures
Coffee produced by former opium farmers who can work for a future in a safe trade through coffee: https://thissideup.coffee/hopong
Coffee from unknown regions like Thailand: https://thissideup.coffee/saket
Empowering young people and widows to create a future in the coffee industry: https://thissideup.coffee/rushashi
100% traceable coffee:
This Side Up is a social enterprise founded to stand up against bulk coffee, large auction mechanisms and farmers' anonymity. This Side Up focuses on the farmer and shows that the coffee trade can be good for both people and the environment. Traceability is in our DNA. It is also a logical consequence of working with equal partners; we are proud of what we do, so we like to show it. We use our power in the value chain to empower farmers to move forward, to connect to the end market.
In this way, the system becomes more resilient than the simple sum of all the individual pieces together.
100% transparency:
The Achilles heel of even the most powerful coffee companies is true transparency. However, they learn that transparency and traceability sell well,
so they have started a new practice: "chain washing". In this reality, the only way to guarantee transparency is threefold:
- provide a transparent overview of the entire coffee price (not just what the farmers earn, but what everyone in the chain earns),
– back it up with contracts and third-party verification of the entire chain.
- and most importantly, provide the contact information for everyone in the chain so that everyone can confirm claims themselves.
A right price:
Our experience is that a right price is not created by Europeans exploring increasingly complex and top-down ways of calculating a "living income", but by talking to farmers, building long-term relationships with farmers, being friends and equals with them. In this way, they can adapt their dreams to the market, and based on "facts on the ground" arrive at a real coffee price. This is where matters such as soil management and water quality really start to "speak" and solutions can be thought of. Measurements and figures are important, but only to support these relationships and cooperation on current issues.
Romerike Kaffebrenneri and This Side Up:
Romerike Kaffebrenneri works closely with This Side Up to make coffee accessible to everyone and offers a wide selection, including
Available coffee from Brazil, with a stable taste from year to year: https://thissideup.coffee/signatures
Coffee produced by former opium farmers who can work for a future in a safe trade through coffee: https://thissideup.coffee/hopong
Coffee from unknown regions like Thailand: https://thissideup.coffee/saket
Empowering young people and widows to create a future in the coffee industry: https://thissideup.coffee/rushashi